Search Engine Optimization. It’s the daunting three words you see splashed across every blog post promising to drive more traffic to your page and magically create a larger, more organic consumer base. While the potential to reach more people and consequently sell more products is certainly enticing, you might have found yourself wondering what SEO can really do for your business, how much time you’ll have to invest in it, and whether or not you’ll see a positive return on investment. If you’ve ever been curious about implementing SEO into your marketing plan, but weren’t sure how or where to start, this is the post for you.
Inbound marketing is the methodology that more and more corporate marketing departments are deploying. When someone searches online, looking for an answer to their current challenge, you want to have the best-matched educational answer for them.
Trello is especially suited for managing editorial calendars because of this card flexibility. Trello’s based in Kanban style of project management (think sticky notes on a whiteboard.) We like the Trello card and board interface, and it’s ability to support visual items in a to-do / task format. Agile teams often use Kanban as a way to keep many people moving on large, complex projects, by breaking down individual tasks into cards (sticky notes.) If your desk looks like mine, you might like Trello too!
Optimizing your web site for search engines is a smart idea that most business owners have at least heard about. But most businesses go down a rabbit hole of search engine optimization voodoo by thinking that your site needs to be super-search engine friendly to drive traffic. The truth is, your site needs to be searcher friendly. As in, friendly to the humans who are actually doing the searches (and reading your content.)
We get this question more often than almost any other: How do I boost my search engine rankings for my specific keywords search terms? Or: why is this particular keyword search string on page 10 of Google search? The simple answer is you’ll be found for the things you write and publish regularly.