Optimizing your web site for search engines is a smart idea that most business owners have at least heard about. But most businesses go down a rabbit hole of search engine optimization voodoo by thinking that your site needs to be super-search engine friendly to drive traffic. The truth is, your site needs to be searcher friendly. As in, friendly to the humans who are actually doing the searches (and reading your content.)
We get this question more often than almost any other: How do I boost my search engine rankings for my specific keywords search terms? Or: why is this particular keyword search string on page 10 of Google search? The simple answer is you’ll be found for the things you write and publish regularly.