The Fundamentals of Target Marketing
In short, yes, the new Facebook algorithm is hurting your business. It’s going to hurt if your business depends exclusively on Facebook . Based on recent metrics, the algorithm is influencing post reach and engagement across the board. But is it affecting your business?
Successful marketing always equals successful business. Everyone has heard of the old adage “build a better mousetrap and the world will beat a path to your door”, except that era of business is long gone. Market a better mousetrap and the world will beat a path to your door is more like it. We harp on this all the time with every client: successful marketing creates successful businesses. In fact, you can do other things wrong in your business, and still be successful as long as you have successful marketing.
Whether you have a successful business or a struggling start up, everyone needs to put time into marketing themselves. It’s a skill that often gets put to the side because there just aren’t enough hours in the day to dedicate time to it. Now there is time with our 6 easy steps to start marketing yourself like the star you are.
Designing Your Life (Bill Burnett and Dave Evans) is focused on applying design thinking to build a well-lived, joyful life. Since so much of our work life is a part of our whole life, it makes sense to apply this to our entrepreneurial pursuits as well.