As social media becomes more and more integrated into our businesses, the question if websites are still necessary is being asked more often. Should you drop your website for a free Facebook page?
Successful marketing always equals successful business. Everyone has heard of the old adage “build a better mousetrap and the world will beat a path to your door”, except that era of business is long gone. Market a better mousetrap and the world will beat a path to your door is more like it. We harp on this all the time with every client: successful marketing creates successful businesses. In fact, you can do other things wrong in your business, and still be successful as long as you have successful marketing.
You’re ready to amp up your business with marketing. You’re ready to handle those leads, demos and sales. But you know you and your team cannot do it yourselves. What can you expect when working with a marketing consultant?
Whether you have a successful business or a struggling start up, everyone needs to put time into marketing themselves. It’s a skill that often gets put to the side because there just aren’t enough hours in the day to dedicate time to it. Now there is time with our 6 easy steps to start marketing yourself like the star you are.
Designing Your Life (Bill Burnett and Dave Evans) is focused on applying design thinking to build a well-lived, joyful life. Since so much of our work life is a part of our whole life, it makes sense to apply this to our entrepreneurial pursuits as well.