You’re ready to amp up your business with marketing. You’re ready to handle those leads, demos and sales. But you know you and your team cannot do it yourselves. What can you expect when working with a marketing consultant?
Facebook groups should be created to fulfill a sense of community; it's about bringing people together with a common interest to converse and engage. For any association, it can be difficult to directly engage with members except at events, but here are a few tips to create a meaningful and effective group:
There's nothing more terrifying than realizing "I need to develop some new content!" As small business owners, we're already running ragged - now we have to create stuff so people can find our website and interact with us?
It’s getting ugly out there, folks. With last week’s exposure of data analytics firm Cambridge Analytica using YOUR (and my) Facebook profile, likes and friends data to sully democracy in the USA, there’s a movement afoot to “delete Facebook”. Or rather #deletefacebook.
How do successful associations convert visitors to prospective members to members? A good follow-up e-mail is key for converting a prospective member to a paying member. Once you’ve gotten your prospective member to opt in / sign up on your marketing list – whether by an offer conversion, a subscription conversion or some other method – you should work on converting them to a member, whether paid or unpaid, depending upon your structure.)
What is content marketing success? It's creating great content that inspires, educates and motivates your customers to take action. Whether you'd like them to try a new product, learn how to use the products they have already purchased, or be inspired to use them, content marketing is the way by which customers find - and come to love - your business.