Are you wondering how to promote your business and services but don’t know where to start? Creating a unique Facebook group could be the answer you’re looking for! Facebook groups are a great way to network and engage with other businesses, customers, or professionals. Who you target is based on what you want to gain. Creating a group aimed at existing customers will be centered on customer service, help and advice, and seeing exactly what your customers like and dislike. When a group is focused more so on networking, it’s based on relationships with professionals to lean and get new ideas. Whoever your audience is, the same is true, it’s all about community.
Although some people believe that email is not as effective as it used to be, it is still the best way to market and remain in contact with your prospects. Email use worldwide will top 3 billion users by 2020, and 86% of professionals prefer to use email when communicating for business purposes Through tools like Hubspot, MailChimp, and Constant Contact, you can create email campaigns that are sent to the right people at the appropriate time.
The other day, during a blogging boot camp session with a client, we were working with some top web tools for small e-commerce businesses when first her phone, and then my phone both erupted with 'cha-ching!' noises. After the third ‘cha-ching!’ we both laughed and our discussion turned to top web tools for small e-commerce businesses that make that whole ‘cha-ching’ thing work.