Content Marketing Success for Small Business Owners

 What is content marketing success? It's creating great content that inspires, educates and motivates your customers to take action. Whether you'd like them to try a new product, learn how to use the products they have already purchased, or be inspired to use them, content marketing is the way by which customers find - and come to love - your business.

In Content Marketing, Inbound Marketing, Blogging for Small Business

Three big problems preventing small business owners from getting their social media marketing done and what they can do about it

What's preventing small businesses from getting social media marketing done (right)?  Entrepreneurs are tight on time and are usually in the practice of whatever their business is, not marketing. They know social media marketing is an important tool in their marketing toolbox, but they’re just not getting their social media marketing done. If this sounds like a familiar scenario, you’ll be happy to know there are really only three big things that hold entrepreneurs back from achieving social media success with their businesses, and there are things you can do to help get it done.

In Content Marketing, Inbound Marketing, Social Media Marketing

Great Customer Interview Questions

 

Two great opening questions to really connect with your B2B customers

The persona interview – interviewing an existing customer to create a profile of what they (and prospects that look like them) want from your business and your marketing – is critical for establishing what kind of content to produce to attract traffic to your web site and convert them to leads. The persona interview informs the buyer’s journey (the path that customers take to go from strangers to evangelists.) So, how can we set the stage to get the best information from our customer? We like to open every conversation – whether it’s a casual one or a formal interview with the same question:

In Content Marketing, Inbound Marketing