As social media becomes more and more integrated into our businesses, the question if websites are still necessary is being asked more often. Should you drop your website for a free Facebook page?
In short, yes, the new Facebook algorithm is hurting your business. It’s going to hurt if your business depends exclusively on Facebook . Based on recent metrics, the algorithm is influencing post reach and engagement across the board. But is it affecting your business?
Successful marketing always equals successful business. Everyone has heard of the old adage “build a better mousetrap and the world will beat a path to your door”, except that era of business is long gone. Market a better mousetrap and the world will beat a path to your door is more like it. We harp on this all the time with every client: successful marketing creates successful businesses. In fact, you can do other things wrong in your business, and still be successful as long as you have successful marketing.
You’re ready to amp up your business with marketing. You’re ready to handle those leads, demos and sales. But you know you and your team cannot do it yourselves. What can you expect when working with a marketing consultant?
I’ve created a very limited amount of websites: my personal website using Wix and my blog on WordPress. Both are fairly simple and clean, and I truly enjoyed creating them. Making a website is time consuming and nerve wracking; there are often so many design options that it’s extremely difficult to choose the perfect one. Being a web design beginner, when I was asked to help create Marketing Acuity’s new website I was ecstatic and quite frankly, a little nervous.
It’s 2018 and smart marketers have been developing content for blogs for more than a decade. Is it too late? Should your business start a blog? Yes! Your audience is still hungry for solutions, and your blog can serve as an ongoing resource to help them with their challenges.