How to Collaborate on Content Production with Your Marketing Firm

Posted by Matthew McGovern on Mar 18, 2019 1:53:26 PM

In Inbound Marketing, Marketing Strategy

Content marketing one of the most relevant digital marketing strategies. Experienced content producers understand the value this tactic brings to improving customer relationships and increasing engagement.

Establish Your Goals

Start with an agenda that outlines everything you hope to accomplish. For a new campaign, it’s important to discuss budgets, target audiences and other important details. We recommend having a clear and defined strategy before beginning the process. Short and long-term goals are also encouraged. Once a foundation is laid out, you can begin moving forward with your campaign.

For an ongoing campaign, focus on previous success such as website traffic or conversation rates. It’s important to figure out which content drives the most traffic and which content doesn’t do so well. When you discover what content is most successful, analyze it to figure out why it’s successful. You can leverage this content to gain insight on what your customer is looking for and how you can fill that need. Based off this information, you have the ability to set measureable goals.

Communication is Key

The best way to excel at content production is to have great communication with your marketing agency. Building a relationship with your marketing agency makes collaborating much more effective. You want to have an open and honest relationship with your agency to ensure creativity and execution.

Your marketing agency needs to know about any changes in your organization relating to goods or service that are being offered. A few examples include: upcoming sales and promotions, customer feedback, policy changes and any other news related to your industry. Regular meetings should be scheduled based off the size and type campaign you’re running. We recommend meeting at least once a week and having some form of digital communication every other day. Staying in communication means using collaboration tools to share content, business planning documents, and maintaining a schedule.

Be Consistent

When working with a marketing firm, it’s crucial to be consistent in the collaboration of content creation, the frequency of posting and sales. This is the best way to achieve results working with your agency. When we say results, we’re talking about converting customers into sales. When it comes to content creation, it’s important to keep a schedule of the content you’re posting and how often. It gives insight to what platform works best and at what times of the day. Your agency can analyze this information to make recommendations and help create valuable content for your followers.