Facebook has been challenging for marketers recently, and many clients have started Facebook Groups as a way of reaching their audience in the Facebook newsfeed, as well as for community creation. But some haven’t seen the kind of participation they’d like. How can your organization build and grow a thriving Facebook group in a time when groups might be the last great thing about Facebook?
Why we’re doubling down on email marketing – are we crazy?
The most effective social media platform for your business is…entirely dependent on the kind of business you have! There are a lot of sexy social media marketing ad headlines out there about selecting the most effective social media platform for your business, but many fail to take into account that you and your business and, most important, your customers are unique.
In short, yes, the new Facebook algorithm is hurting your business. It’s going to hurt if your business depends exclusively on Facebook . Based on recent metrics, the algorithm is influencing post reach and engagement across the board. But is it affecting your business?